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CITY PROGRAMME HISTORY

WELCOME to an online history of the Sky Blues matchday programme. Our compendium covers most seasons since 1907. Programme cover shots have been submitted by club members.

Scroll down to see the collection.

If you own a rare City programme, please let me know, especially if its for one of the years missing from our list.

Images required for seasons shown in GREEN; 1900 means 1900-01 season etc.

Oldest known to exist : 1907 ->

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WW2

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Season DateVersusCompetitionPriceSupplied byTheir comment
1907 11th January 1908Crystal PalaceEnglish Cup 1st Round Jim BrownCity lost 2-4 in front of a ground record of 9,984. This is the earliest known City programme and was published by the Midland Daily Telegraph and if the word ‘gratis’ is correct, was given away free to fans. There are no adverts in the four-page programme but some excellent articles including a history of Palace, then a Southern League side, pen pics of both teams and a fascinating piece entitled ‘If Coventry City were in the Southern League’. The quality of the paper was excellent, especially compared to the flimsy paper used by City for later ‘official’ programmes.
1908 1st September 1908Crystal PalaceSouthern League Jim BrownCity joined the Southern League in 1908 and their first opponents were Palace. A 5,000 crowd watched a 1-1 draw. The flimsy 16-page programme cost 1d (1/2p)
1909 20th November 1909WrexhamFA Cup 1st Qualifying Round Jim BrownCity won 3-0 in front of 7,000 fans. The same style programme as the previous season except a light blue paper used instead of cream – although I have other programmes from this season on pink paper. The admission prices are listed and ground entrance was 6d (boys 3d) and for an extra 3d you could sit in the Wing Stand. Ladies could sit in the Wing Stand free of charge. The programme included lots of adverts for local shops, pubs and services with quite a bit of editorial mainly what appear to be syndicated Southern League notes.
1910 18th February 1911Exeter CitySouthern League Jim BrownCity lost 1-3 in front of 5,000. Identical programme to the previous two seasons – this edition is on pink paper. City had already beaten First Division Sheffield Wednesday in the FA Cup and faced another top flight side Burnley one week hence and the London & North West Railway Company advertised an ‘Express Day Excursion’ to Burnley & Manchester for 5/6d (28p) but ‘no luggage was allowed’.
1911 14th October 1911Chelsea ReservesReserve League Jim BrownCity lose 2-0 (thanks Mike). A full 16-page programme was issued for reserve games. The cover has changed but the inside is almost identical to previous seasons. The programme mentions a game on the following Monday afternoon at 4 pm with Canadians’ champions. This would be Calgary Hillhurst, the first foreign side to play at Highfield Road.
1912 16th January 1913Manchester Unitd 2dMike YoungLost 1-2 in front of a then record crowd of 20042.
1915 11th March 1916Birmingham  Mike Young1-1 draw at home.
1918 23rd November 1918Birmingham C  Mike YoungLost 1-3 at home in front of 10000
1919 13th March 1920StockportDivision 2 Mike YoungDrew 1-1 at home in front of 10000
1920 27th December 1920Nuneaton Town  Jim BrownReserve Game
1921 25th February 1922Clapton OrientDivision Two2dMike YoungLost 1-2 at home, attendance 15000
1922 25th December 1922Wolverhampton WanderersTBC2dGeoff MooreA famous 7-1 win over Wolves on Christmas Day. City in red and green. The phone number for CCFC is 461. Programme costs 2d. There is an article on Mr David Cooke (Acting President), who donated the princely sum of 20 guineas to the club in 1909. Arthur Yeates proudly advertised all requirements for pigkeepers on the center page. On the inside back cover the makers of Sunripe fags claim that the ref (Captain A J Prince-Cox, who was also a boxer and boxing referee) would be thankful to replace his whistle with their product at half time.
1923 25th December 1923Sheffield WednesdayTBC2dGeoff MooreChristmas Day again, this time v Sheffield Wednesday. The design of the cover changes to feature the three spires. There is a full page article on the captain Danny Shea, with a full page portrait. City won 5-1. The programme costs 2d again and supporters are urged to buy one and not borrow as the profit helps pay the players summer wages. An interesting advert:- When run down pay a visit to Len Cooper Wine & spirit merchant, 64 Far Gosford Street.
1924 28th December 1924ChelseaTBC2dGeoff MooreDec 28th v Chelsea, and a 3-0 loss. The covers in this period varied in colour from yellow to orange. There is a team picture (in suits, with Richmond wearing a dickie bow), and a picture of Jerry Best “at no extra charge”. This is an insert on glossy paper. There part of an article, running over a series of programmes, on the history of football. The best English tripe and cowheels are available from Hayes of Market Street.
1925 21st November 1925Walsall  Mike YoungCity win 2-0 in front of a 14,500
1926 TBCTBCTBCTBCGeoff MooreTo be completed once information received from Geoff.
1927 TBCTBCTBCTBCGeoff MooreTo be completed once information received from Geoff.
1928 22nd December 1928Bristol Rovers  Mike YoungWon 2-0 in front of a 13,000 crowd
1929     Jim Brown 
1930 TBCTBCTBCTBCGeoff MooreTo be completed once information received from Geoff.
1931 TBCGillinghamTBCTBCGeoff MooreA 6-4 home win over Gillingham, coming seven days after an 8-0 demolition of Palace. There is a picture of Tilford (transferred to Fulham this week). The signing of Tom Hall is announced, but he only played in the last two games of the season. Half time entertainment was provided by the Coventry Silver Band.
1932 3rd September 1932Exeter City  Geoff MooreSept 3 1932 vs Exeter City. With Jock Lauderdale (2) and Clarrie Bourton amogst the goals Exeter are despatched with ease. 16 pages with a photo of Bourton included. There is an application form for shares (5 shillings or sixpence a week through the supporters club), and you can become a member of the supporters club for one shilling.The supporters club advertise an extensive social programme, including two whist drives.
1933 30th September 1933Reading  Mike Young0-0 draw at home in front of 15,000
1934 6th October 1934Millwall  Mike Young5-1 home win in front of 18,000
1935  Newport County 2dGeoff MooreFirst home match of the season vs Newport County. A hat trick from Clarrie Bourton and a 7-1 win. The programme costs 2d and contains quite a few adverts - and has only four written articles in a 16 page issue. The editorial makes comment that the midweek game at Millwall became "very rough". You could get in for between 1 and 3 shillings. City actually won their first 8 home games of the season scoring 37 goals, something of interest to C & J Evans tailors who advertised a discount of 2s in the pound on if City win.
1936 19th December 1936Blackburn  Mike Young0-1 defeat in front of 21,984
1937  Nottingham Forest 2dGeoff MooreSeptember 25th. A 1-1 draw with Forest. George Mason scores just after half time but the lead only lasts two minutes. A 24 page issue with lots to read.
1938 TBCTBCTBCTBCGeoff MooreTo be completed once information received from Geoff.
1939 19th August 1939Birmingham  Mike YoungHome, FL Jubilee Trophy
1944 19th August 1944Tottenham  Mike YoungFriendly game at home.
1945 8th December 1945Wolverhampton WanderersTBCTBCGeoff MooreA 1-0 win over Wolves on Dec 8th 1945. Billy Wright is playing. The notes announce the signing of Emilio Aldecoa. Entry to the ground costs 1/- for boys and services, 4/6 in the center stand. A new Vauxhaul is advertised at £361.6.1 from Brandish. The programme still costs 2d but it’s now a flimsy 8 page affair.
1946  West Bromwich Albion 2dJim BrownPost war competitive football commenced in August 1946 and this is City’s first programme for a game with West Bromwich Albion. City won 3-1 watched by 23,816. It has the same cover as the previous season which included a photograph taken in the Parts Sales department of Brandish & Sons, the local Vauxhall dealer! The programme of only eight pages (standard cover with one folded sheet inside) is on thin paper with very little reading material and the teams in the centre pages, surrounded by adverts for such things as Shanks, the local timber merchants, Hansons, the local music shop, greyhound racing at Coventry Stadium in Lythalls Lane, etc. As the season went on and the paper shortages became acute the paper used inside the programme gets thinner
1947  Leicester City 2dJim BrownA similar cover to the previous season except that the boring photo is replaced with a drawing of hands working on a car part. Again there are only eight pages but the paper quality is superior. This issue was for the local derby with Leicester on 6 September 1947, which ended in a 0-1 defeat watched by 28,628. For the Doncaster game in October however the cover changed slightly with the three spires featuring in anew cover which would be retained the following season (see 1948-49).
1948    2dJim Brown 
1949     Jim Brown 
1950    3dIan Oakley 
1951     Jim Brown 
1952     Jim Brown 
1953     Jim Brown 
1954 25th December 1954Southampton 3dGeoff MooreA Christmas Day match against Southampton. City draw 1-1 with a goal from debutant Alan Moore.
1955 17th September 1955Exeter City  Geoff MooreSept 17th vs Exeter. 2-2, Club comments notes that the minimum price of admission is to rise from 1/- (5p) to 2/- (10p), and discusses the precarious state of the finances of many clubs. You might be tempted by the advert for a Humber Super Snipe, which will do 90mph and costs £95 before tax.
1956  Bournemouth  Geoff MooreEaster Tuesday v Bournemouth completing a grueling but successful Easter programme. City had traveled to play at Bournemouth on Good Friday and then traveled straight to Gillingham for another game on the Saturday. From the Boardroom applauds the end of Entertainment Tax.
1957 7th September 1957Watford  Geoff MooreSeptember 7th v Watford. There is an aerial photo of the ground on the cover, and the editorial comments on good progress with the installation of floodlights. Boxley scores twice in a 2-2 draw.
1958  Port Vale  Geoff MooreOver 28000 see a 1-0 win over Port Vale as City press home their promotion challenge. Bantam topics deplores vandalism at the ground (someone has slashed the goal nets. Cliff Richard is on at the Coventry Theatre.
1959 25th December 1958Wrexham  Geoff MooreThe last ever Christmas Day match. Satchwell gets four in a 5-3 win over Wrexham. City are playing in white with a blue trim.
1960 22nd October 1960Bury  Geoff MooreOct 22nd v Bury. The cover shows the aerial photo with a photo of Arthur Lightning saving a shot. Bantam Topics notes that Derrick Robins has become chairman. At the foot of the cast list for the Birthday Show at the Coventry Theatre is an act by the name of Morecambe and Wise.
1961  Kings LynnFA Cup4dJim BrownA twelve-page programme with not very much reading material. The same cover was used throughout the season with no indication of that day’s opponents.This issue is from the most cataclysmic game in the club’s history, a 1-2 home FA Cup defeat to non-league Kings Lynn that precipitated the arrival of Jimmy Hill as manager. Among the adverts is one for W Brandish & Sons, the Vauxhall dealer owned by the former chairman. They are selling brand new Vauxhall Victors for £744.19.9d (including purchase tax).
1962  Swindon Town 6dJim BrownA modern cover was introduced to go with City’s new Sky Blue image. A player in Sky Blue kit kicking a ball with a club badge (an elephant on a football) on a white background. The same cover was used throughout the season. Manager Jimmy Hill had a page talking about topical issues in the game, and not always about the club. There was the spotlight on a first team player with a head and shoulders picture of the player. The centre pages were reserved for the team line-ups in the traditional 2-3-5 style. Also in the programme were lottery chatter, the league tables, a fixture list (including attendances). Interesting adverts in this edition were Red House coach trips to forthcoming away games at Millwall (fare 80p) and Watford (67p) and the Coventry Theatre which had David Whitfield starring in “The Desert Song”. This programme was for a Tuesday night game with Swindon Town, including a young Ernie Hunt, which ended 2-0 in City’s favour in front of 19,386.
1963  Crystal PalaceDivision Three6dJim BrownThe front cover has a similar feel but is all Sky Blue with a similar footballer (now in a round-necked shirt. The same cover was used throughout the season with no indication of the opponents on the cover. Inside the contents were almost identical to the previous season. This programme was for the opening game of the season, a 5-1 win over Crystal Palace – who would be promoted from Division Three along with City at the end of the season. Bill Glazier, later to join the Sky Blues, was in goal for Palace. A British Rail advert offered a trip to Walsall to see City play the following Saturday for 32p. Jimmy Hill welcomed former England manager Walter Winterbottom who was opening the newly levelled pitch that afternoon. The featured player was captain George Curtis who it tells us has the nickname “Conker”. The words of the Sky Blue Song were printed in every programme – it had been introduced by the club in December 1962.
1964  Norwich City 6dIan Oakley 
1965  Stoke City 6dIan Oakley 
1966  WolvesDivision 26dIan OakleySky Blues promoted to the top flight of English Football this year.
1967  ArsenalDivision 11'Ian Oakley 
1968  West Ham UnitedDivision One1'Ian Oakley 
1969  West Bromwich AlbionDivision One1'Ian Oakley 
1970   Division One Ian Oakley 
1971 14th August 1971Stoke CityDivision 15pIan Oakley 
1972 19th August 1972SouthamptonDivision One8pIan Oakley 
1973 25th August 1973Tottenham HotspureDivision One10pIan Oakley 
1974 24th August 1974ChelseaDivision One10pIan Oakley 
1975 19th August 1975Derby CountyDivision One10pIan Oakley 
1976 24th August 1976Manchester UnitedDivision One15pIan Oakley 
1977 20th August 1977Derby CountyDivision One15pIan Oakley 
1978 22nd August 1978Nottingham ForestDivision 120pIan OakleyA Thursday game !
1979 21st August 1979Bristol CityDivision One30pIan Oakley 
1980 19th August 1980LiverpoolDivision 130pIan Oakley 
1981 29th August 1981Manchester UnitedDivision One30pIan Oakley 
1982 28th August 1982SouthamptonDivision One30pIan Oakley 
1983 12th May 1984Norwich CityDivision 140pTony Thomas 
1984 28th August 1984Norwich CityDivision 140pIan Oakley 
1985 19th April 1986Luton TownDivision One50pRobin Morden 
1986 2nd May 1987LiverpoolDivision One60pRobin Morden 
1987 9th February 1988Ipswich Town (Simon Cup)Division One50pRobin Morden 
1988 11th February 1989Newcastle UnitedDivision One£1Robin Morden 
1989 25th February 1990Nottingham Forest (LCSF)Division One£1Robin Morden 
1990 29th September 1990Queens Park RangersDivision 1£1Ian Oakley 
1991     Robin Morden 
1992 13th March 1993ArsenalDivision One£1.20Ian Oakley 
1993 21st August 1993West Ham UnitedPremier League£1.30Robin Morden 
1994 28th January 1995Norwich City (FA Cup)Premier League£1.50Robin Morden 
1995 30th September 1995Aston VillaPremiership£1.50Barry Chattaway 
1996 26th October 1996Sheffield WednesdayPremiership£1.80Barry Chattaway 
1997 21st February 1998BarnsleyPremiership£2.00Peter ReynoldsA regular full house this season; the year Moldovan scored to secure a first win at Villa Park in the Cup. Not a patch on the quality of current programmes. Thin paper and garish colours but packed with quality editorial.
1998 15th November 1998EvertonPremier League£2Robin Morden 
1999 25th August 1999Manchester UnitedPremier League£2Robin Morden 
2000 4th November 2000Manchester UnitedPremiership£2Robin Morden 
2001 31st October 2001Preston North EndNationwide Division 1£2Ian Oakley 
2002 23rd October 2002Norwich CityNationwide Division 1£2.50Peter ReynoldsA popular format with 56 pages. Littered with interesting articles, a page from then manager Gary McAllister and captain John Eustace.
2003 27th March 2004ReadingNationwide Division 1£2.50Peter ReynoldsSimilar to the previous year at 56 pages, though title restyled. Front cover shows on-loan Bjarni Gudjonsson. This series featured regular interviews with players entitled 'Parklife'.
2004 21st August 2004MillwallCoca Cola Championship£2.50Peter Reynolds56 pages as per previous seasons; this season's programme will no doubt reflect the big commercial push ahead of the new arena opening next season, and this edition is no exception. To coincide with the 'end of an era' theme; there is a 'Where Are They Now' feature tracing City stars of the past.
 
                                                                                                        
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